Launch Support

KAVI® RESERVE

THERE’S A NEW WHISKY BREWING Canadian Whisky is a mature category that relies on innovation to add excitement and attract new consumers. The idea behind Kavi® Reserve  – to naturally combine two beloved Canadian beverages into one outstanding liquid. By combining locally roasted cold-brewed coffee with well-aged Canadian whisky and re-barreling to further refine and enhance […]

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SIMPLY KIDS 100% PETIT

BABY CARE PRODUCTS SIMPLY REFRESHED The Simply Kids 100% Petit® brand identity was designed around the insight that parents want the best for their baby, without compromising quality, and better priced than leading national brands. Time starved parents wanted a complete baby category solution that had an appealing look and made them feel good too. The Simply Kids 100% Petit® […]

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SIMPLY PETS®

THE DO GOOD AUTHORITY Simply Pets® is a new brand created with a real cause and high quality ingredients at its heart that is meaningful to pet owners. The exclusive partner of Don Cherry’s Pet Rescue Foundation, where portion of proceeds from each sale are donated to support local pet rescues in Canada that prevent the abandonment, […]

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MEDITERRANEAN GARDEN PASTA SAUCES

HOMEMADE GOODNESS WITH CHARACTER Embracing diversity in tastes and the shift in consumer preference for higher better quality ingredients and premium authentic pasta sauces were key consumer drivers of purchase.  The Mediterranean Garden brand was outdated and required revitalization and repositioning to attract new consumers looking for homemade goodness with an modern image.  MEET THE […]

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